Almost every business owner around the world know what Search Engine Optimization (SEO) is, especially if they own a website on the World Wide Web. If you ask these business owners what SEO is, most of them will say, "it helps your website to show up on Google."
While the answer is not wrong, it is just a basic understanding of what SEO does. Along with this basic understanding, SEO is surrounded by false misconceptions and interpretations.
In this article, we will take a look at a few of these misconceptions that clients generally have when opting for an SEO campaign.
Misconception #1 - SEO delivers the desired results overnight
This is a widespread expectation that every client has when they think of running an SEO campaign for their website. This is because they see what's above the surface, i.e., high rankings. However, the clients are not the ones to be blamed. Every day, they are bombarded with so many advertisements and emails stating, "we can get your business rank on top in Google in a week!". SEO agencies make such faulty promises for their selfish gains!
The Reality -
To simply put it, SEO TAKES TIME! Based on where your website stands on the search engine rankings currently, it usually takes around 4-12 months for the SEO campaigns to show positive results. Google itself explained SEO and gave suggestions on hiring an Best SEO Agency in Gurgaon.
In contrast to the popular beliefs, SEO is a long term investment for your company, so make it count with a proper SEO strategy.
Misconception #2 - Internal Links are not beneficial
Many clients and even agencies perceive internal linking as a sheer waste of time. Many times, you will come across people saying, "if the objective behind an authority building campaign is to get external backlinks, What is the use of internal linking?".
The Reality -
Internal linking creates an absolute path for your visitors to navigate through your website. It also helps the mighty Google search engine crawlers to understand your content. Google identifies an internal link by anchor text you use in an internal link.
Misconception #3 - Your website requires a lot of keywords!
Years back, the websites that ranked on the first of the search engine results pages back then had keywords stuffed throughout the site. Many SEO guys back then used to hide these keywords with white text on a white background, or down in the footer where no one would notice them.
The Reality-
Yes, at that time, such strategies did work, but not today! Today, such strategies are regarded as "black-hat SEO strategies" Google warns against. Today, practices like these will straightaway worsen the rankings in Google. As Google keeps the focus on user experience, it is the content quality and the user's trust that determines good rankings for a website.
There is no such exact number or ratio for the keywords in a content piece. It is always good to keep its density to 1-3% in comparison to the content.
Misconception #4 - Authority Building is not worth the expense
Often, clients feel unsettled when the SEO guys suggest authority building campaigns at the cost of a few extra bucks. Many times, the clients and the agencies alike keep authority building at the end of their priority list.
The Reality -
Authority building is one of the crucial parts of a successful SEO campaign. Your website's authority determines how authentic and trustworthy your website for Google. Authority Building includes strategies like publishing quality blog posts, generating backlinks from other websites, and citations.
Backlinks are the links that third party blogs or sites put up on their web pages linking it back to your website. This usually happens when people visit your website, read something they like, and then later put its link back to your site. If your website gets backlinks from high authority websites, it will boost your domain authority.
Misconception #5 - SEO is a one time service
Many believe that once websites achieve a good ranking on the search results, SEO services come to an end. Many clients don't renew their SEO contract with the agency but pay to the experts for a one time service for a few months.
The Reality -
Not a one time service, SEO is a continuous process. The process does not just end after your website begins to rank better. This is because your competing sites are regularly working towards outranking you on the search engine. If and when you stop working on your SEO, most likely you will be outranked by your competitors.
Therefore, your website will continuously require fresh content, authority and link building, and regular monitoring.
FINAL WORDS
SEO is a fantastic concept that will help your business grow manifolds and bear all the fruits that the internet has to offer. Getting the SEO right is not an easy task. It requires specialized SEO experts and professionals who spent the maximum amount of their time in staying updated with the frequent changes that the SEO world experiences. If you really want to rise and shine on the search engines, it is always better to hire the Best SEO Company in Gurgaon or around the world that knows the ins and outs of the SEO process.
