As the internet continues to evolve, what information people search for is also changing. Therefore, the way people conduct their search must also change.
SEO plays a crucial role in providing relevant information on the search results by highlighting the piece of content based on what keywords the user used and the search intent behind those keywords.
At the basic level, SEO is the process of optimizing the websites to make them more visible on the search engines. However, in Google's scenario, where the algorithms are widespread, the SEO professionals have to stay on their toes. As you must have witnessed, people are adopting voice search as a way of looking up information.
How Google algorithms will adapt to this new advancement and how SEO will affect it - the SEO experts will need to figure out.
Apart from voice search, the entire cone[t of artificial intelligence (AI) behind the voice search itself is becoming smarter by the day. You know the trending Amazon Alexa, Google Home, and more. Such advancements are getting better at handling more complex queries and conversations.
Also referred to as conversational AI, this might have an impact on the future of SEO.
Let's dive further into the topic.
Voice Search
It is a speech recognition technology that allows the users to make a query by speaking the search terms aloud instead of typing them into the search engine.
With virtual assistants like Amazon's Alexa, iPhone's Siri, Google's Home, more and more people are becoming comfortable with voice search. Everyone from the young to the seniors is enjoying the convenience of having such gadgets at their disposal.
Many webmasters firmly believe that voice search is the future of SEO. This belief has further lead to the emergence of Voice Search Engine Optimisation (VSEO). The idea behind VSEO is to optimize the content and keywords for voice searches because of the increasing penetration in the smartphone market in the last few years.
Considering that the virtual assistants are already popular in the market, it is high time to take voice search seriously. The way people search for something as simple as "shopping malls near me" will change over time because people talk faster than they type.
Conversational AI
Elaborating further on the fact that people speak faster than they type, the market is already finding itself on the periphery of conversational AI.
With conversational AI in the picture, as machine learning continues to progress, there soon will be a time when the technology will be able to talk back to us in a more personalized way. To put, you will quickly be able to interact with Siri like you usually do with your friend.
Now you must ask how does conversational AI affects SEO. We are already aware that Google uses machine learning to come up with the most relevant results on the search results pages.
Conversational AI means virtual assistants and search engines can pick up the language the user is speaking, translate it with the help of speech impediments, deliver future search results based on past searches and conversations, and also factor in emotions and vocal tones.
In simple words, conversational AI is the more advanced version of voice search.
Why does the difference between the two matter?
The SEO experts need to differentiate between voice search and conversational AI because it will determine the future of their jobs. This does not mean that SEO experts will soon go out of a job. Instead, the scope of SEO will depend on which of the two you choose - voice search or conversational AI?
Many experts believe that one should choose between the two. When you talk about voice search, it has a minimal scope. It is just a mode through which the users engage with the search engines.
Whereas, conversational AI covers a broader area, enabling gadgets and technologies outside the search engines.
Voice search is the mark through which people have to go before getting to the conversational AI. Before the general public completely adapts to conversational AI, they do need to grasp and catch up on voice search fully.
FINAL WORDS
If you are looking to get more visibility for your website and services on the internet, it is suggested that you begin to start focusing on voice search and conversational AI as early as possible. Because when conversational AI becomes mainstream, your presence will already be on the top.
Therefore, to keep up with the lightening speed at which the technology is advancing, it is better to hire the top SEO agency in Gurgaon that already has the vision to focus on the techniques of the future.
